Establishing brand recognition for Citi Developers and differentiating the project amidst competition in the popular Jumeirah Village Circle. Our task at hand - make Aveline Residences stand out to be the place to live in JVC.

Pixl designed campaigns and activations surrounding three key focus points, central location, amazing amenities and payment plan, and encapsulated it into one positioning statement - Live Connected. This was highlighted across different touchpoints in target’s journey.