When a renowned architecture firm decides to make its mark on residential development, the result is more than just buildings—it’s a lifestyle statement. Lacasa Living, the new development arm of Lacasa Architects, entered the UAE market with a clear ambition: to redefine boutique living through a design-first approach. | With simultaneous launches in Dubai and Ras Al Khaimah—including the highly anticipated Ola Residences—the challenge was to build a premium brand from the ground up, one that could translate architectural credibility into investor confidence and community appeal.
Lacasa Living approached us to help realise their vision as a boutique developer synonymous with design intelligence and elevated living. Their goals included: -> Establishing Lacasa Living as a credible, design-led developer in the UAE market -> Creating a unified brand identity that reflects their architectural pedigree -> Generating strong pre-launch traction for Ola Residences in Ras Al Khaimah -> Building a high-impact presence across digital, physical, and media touchpoints -> Driving investor interest and sales momentum from the outset
We turned a new name in development into a brand people trust, desire, and talk about—by connecting refined design with an equally refined marketing approach. -> Brand Strategy & Identity Development -> Created a strategic brand platform centered on understated luxury and architectural refinement -> Designed a modern, minimal visual identity and tone of voice to reflect their boutique ethos -> Extended the brand to Ola Residences with a tailored identity inspired by its oceanfront setting Digital & Creative Execution -> Launched a responsive website that brought the Lacasa Living experience online -> Built out a full digital content system: social pillars, storytelling frameworks, and branded visuals -> Produced high-quality visuals, motion graphics, and campaign collateral for web, social, and sales Campaign & Launch Activation -> Developed PR narratives and editorial content for Lacasa Living and Ola Residences -> Executed a series of high-end launch activations and investor showcases -> Managed influencer engagement and broker outreach to drive qualified awareness -> Deployed targeted media and event strategies across Dubai and Ras Al Khaimah
BRANDING