DESTINATION. DESIGN. DELIGHT.

Ola Residences

When a renowned architecture firm decides to make its mark on residential development, the result is more than just buildings—it’s a lifestyle statement. Lacasa Living, the new development arm of Lacasa Architects, entered the UAE market with a clear ambition: to redefine boutique living through a design-first approach. With simultaneous launches in Dubai and Ras Al Khaimah—including the highly anticipated Ola Residences—the challenge was to build a premium brand from the ground up, one that could translate architectural credibility into investor confidence and community appeal.

Lacasa Living approached us to help realise their vision as a boutique developer synonymous with design intelligence and elevated living. Their goals included:

Establishing Lacasa Living as a credible, design-led developer in the UAE market
Creating a unified brand identity that reflects their architectural pedigree
Generating strong pre-launch traction for Ola Residences in Ras Al Khaimah
Building a high-impact presence across digital, physical, and media touchpoints
Driving investor interest and sales momentum from the outset

We turned a new name in development into a brand people trust, desire, and talk about—by connecting refined design with an equally refined marketing approach.

Brand Strategy & Identity Development
Created a strategic brand platform centered on understated luxury and architectural refinement
Designed a modern, minimal visual identity and tone of voice to reflect their boutique ethos
Extended the brand to Ola Residences with a tailored identity inspired by its oceanfront setting Digital & Creative Execution
Launched a responsive website that brought the Lacasa Living experience online
Built out a full digital content system: social pillars, storytelling frameworks, and branded visuals
Produced high-quality visuals, motion graphics, and campaign collateral for web, social, and sales Campaign & Launch Activation
Developed PR narratives and editorial content for Lacasa Living and Ola Residences
Executed a series of high-end launch activations and investor showcases
Managed influencer engagement and broker outreach to drive qualified awareness
Deployed targeted media and event strategies across Dubai and Ras Al Khaimah

The Lacasa Living brand launch and the debut of Ola Residences surpassed performance benchmarks and secured strong early-stage traction. Featured in 48+ regional and international media outlets, including Khaleej Times, Construction Week, and Architectural Digest Middle East. Named among the Top 10 Rising Developers in the UAE by industry publications. Ola Residences positioned as one of Ras Al Khaimah’s most desirable beachfront projects. Delivered significant investor interest pre-launch through curated PR, events, and outreach.